"he shall be like a tree planted by the rivers of water, that bringeth forth his fruit in his season; his leaf also shall not wither; and whatsoever he doeth shall prosper"

Friday, June 19, 2009

Internet Killed The BBQ King

As summer gears up, and the grills and smokers get dusted off by the fair weather grill jockeys, lets take a quick look back at what happened during the off-season. There were no major off season trades, or player union lockouts.

"It was a recipe that will live in infamy..."

The course of BBQ future as we know it was forever altered, sent into a tailspin from which it may never recover. It's another page out of Oceanic Flight 815's travel log. It's not where are we, but when are we...

No virtual pit master is safe, and the mysterious veil all but dissipated like a waft of hickory smoke. Okay, Let's not panic, or get foolish. The magic has been disappearing ever since the Elves began migrating West across the Sea. The river of mystery sauce has dried to a trickle that only flows during seasonal monsoons of BBQ bliss.



It wasn't that the Bacon Explosion: recipe dealt a death blow. It merely slammed a door that had been closing since the dawn of Sauron, err the web. It has just taken longer for some folks to broaden their google search horizons, into areas of primal fire, smoke, and sauce. The Wizardry of BBQ has been at the fingertips of the common web crawler for quite some time. But with all the other content, it gets overcooked most of the time. In mid February this recipe called "Bacon Explosion" received 50,000 hits in a single day, and that could have spelled some dire consequences for us BBQ Wizards. Would we be forever viewed as "Conjurers of Cheap Tricks"??

Being considered a BBQ connoisseur myself, amongst my own circle of family/friends it wasn't long before the requests came pouring in. "If you build it, they will come.." It was like Field of Dreams all over again. Some folks wondered if it was real, others asked when they could come over to try some. Still others were just looking for a weather report. (Same guy, wrong topic). That was when I began to breathe a little easier.

The recipe itself had garnered SERIOUS attention, even world wide web fame. But what I still haven't seen are hordes of lucrative forays into the Bacon Zone at least among those I know. There may be still enough mystery and doubt, and in this particular case fear to keep the novices at bay. Is it doubt as to if it will really taste good? (Of course it will it's BACON). Is it Mystery as to how hard it really is to prepare? Or possibly a Fear of a lifetime dependence on Lipitor, or Crestor after one takes a bite of this cholesterol laden delicacy...

And you see it's those two, no three, THREE chief weapons, mystery, doubt, fear, and a fanatical use of secret spice that may keep the few remaining secrets hidden safe for another millennium falcon, or at least until Firefox gives us 4.0 with a free digital meat thermometer app...


Until Next Time...
Camo Cook

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